Jørn Lager Lyngås

Norway’s first digital clinical handbook for the veterinary field, built on one firm conviction: a clinical tool must answer only from a closed, verified source. Founding the company end to end, from the product itself, to institutional anchoring, to how it reaches the vets who so often have to carry the weight of a judgment alone.

Fractional founder and commercial lead of a travel-technology SaaS, building the commercial side from close to nothing. We sold a new premise: that regions should stop paying for reports that go stale on arrival and rely on a living data layer instead. A long-cycle B2B sale into the public sector, where the real work was reframing the category, narrowing the buyer, and turning go-to-market into a sequence of bets, each chosen to teach the most per hour spent.